Building Products strategies in the face of disruption
What’s Ahead
The building product manufacturers embracing market trends and investing in sustainable and technologically advanced products are evolving ahead of their competitors in capturing attractive opportunities for growth.
Major trends that have the potential to reshape the building landscape include:
- Address demand for energy efficient materials.
- Develop a focused strategy with specific tactical execution directed at market verticals aligned to brand, value proposition and capabilities.
- Evaluate, identify and execute to existing and emerging or adjacent channels needed to win with speed and agility.
- Adapt and overcome high interest rates and affordability concerns.
- Integration of technology and the rapid evolution of AI where it makes sense.
Challenge
Ongoing pressures present many risks to industry incumbents, and for 50+ years, the homebuilding value chain has remained relatively unchanged until now.
The perfect storm of persistent shortages of skilled labor, digitization, and ongoing consolidation will demand innovations in materials, techniques, and operating models.
Incumbents who don't adapt to market shifts and trends will lose share and industry position to the technologically savvy.
Solution
Disruptive technologies, product innovation, and digitization will transform the building-products industry.
Leaders in this industry have traditionally excelled at operational and technical disciplines. Now you’re challenged to reframe your approach and become more nimble strategists.
Innovative products that save labor costs by combining process steps or lowering the skill level required to install appropriately.